The best universities for Marketing
A student-opinion league table using only what recent undergraduates said in the National Student Survey—not research reputation, entry grades or staff ratios.
University of South Wales/Prifysgol De Cymru, followed by The University of West London and Birmingham City University make up the leading three for Marketing in our 2026 student-view ranking.
Unlike a conventional university guide, this list makes one narrow comparison: how positively recent students described their course experience. The score gives equal influence to the 26 questions shared across all three NSS files and averages 2025 with 2026 wherever both are published. Because this subject has 108 current providers, the analysis below compares the leading five with the whole provider field.
Why University of South Wales/Prifysgol De Cymru leads—and where the next four stand out
This comparison uses all 108 current providers, not only universities. It identifies the NSS questions where each leading university is furthest above the subject peer average.
University of South Wales/Prifysgol De Cymru
It is new to the current table because it has eligible 2026 data but no comparable prior position. It is position 1 when every current provider is included.
- Student voiceStudent feedback is acted on
91.3% positive—21.6 percentage points above the 69.7% all-provider peer average.
- TeachingTeaching is engaging
100.0% positive—20.1 percentage points above the 79.9% all-provider peer average.
The University of West London
Where it stands out: Student feedback is acted on is 94.2%, which is 24.6 points above the 69.6% average across the rest of the provider field.
It is position 2 when all 108 providers are included. It has fallen 1 place from 1 in the previous table.
Birmingham City University
Where it stands out: Student feedback is acted on is 90.8%, which is 21.1 points above the 69.7% average across the rest of the provider field.
It is position 4 when all 108 providers are included. It has climbed 9 places from 12 in the previous table.
University of Hertfordshire
Where it stands out: Student feedback is acted on is 86.0%, which is 16.2 points above the 69.7% average across the rest of the provider field.
It is position 5 when all 108 providers are included. It has climbed 1 place from 5 in the previous table.
Edge Hill University
Where it stands out: Student feedback is acted on is 90.9%, which is 21.2 points above the 69.7% average across the rest of the provider field.
It is position 6 when all 108 providers are included. It is new to the current table because it has eligible 2026 data but no comparable prior position.
“Above average” compares each provider with every other current provider in this subject. It describes relative NSS strength, not course content, admissions or graduate outcomes.
Top 10 for Marketing
Current positions use the 2025+2026 window. Previous positions use 2024+2025; “New” means no eligible prior comparison.
| Current pos.2025+2026 table | Previous pos.2024+2025 table | Change | University | Score | Current score data | Questions | Details |
|---|---|---|---|---|---|---|---|
| 1 | —Not ranked | New | University of South Wales/Prifysgol De Cymru2026 only | 94.47% | 2026 only | 26 / 26 | |
| 2 | 12024–2025 average | ↓ 1 | The University of West London2025–2026 average | 94.25% | 2025–2026 average | 26 / 26 | |
| 3 | 122024–2025 average | ↑ 9 | Birmingham City University2025–2026 average | 90.76% | 2025–2026 average | 26 / 26 | |
| 4 | 52024–2025 average | ↑ 1 | University of Hertfordshire2025–2026 average | 90.00% | 2025–2026 average | 26 / 26 | |
| 5 | —Not ranked | New | Edge Hill University2026 only | 89.82% | 2026 only | 26 / 26 | |
| 6 | 82024–2025 average | ↑ 2 | University of Northampton, the2025–2026 average | 89.65% | 2025–2026 average | 26 / 26 | |
| 7 | 102024–2025 average | ↑ 3 | Leeds Beckett University2025–2026 average | 89.25% | 2025–2026 average | 26 / 26 | |
| 8 | 112024–2025 average | ↑ 3 | The University of Warwick2025–2026 average | 89.22% | 2025–2026 average | 26 / 26 | |
| 9 | 212024–2025 average | ↑ 12 | University of East London2025–2026 average | 89.13% | 2025–2026 average | 26 / 26 | |
| 10 | 22024–2025 average | ↓ 8 | University of Plymouth2025–2026 average | 88.87% | 2025–2026 average | 26 / 26 |
Universities are shown by default. The site-wide switch can include every current NSS provider in this live top ten.
See the complete Marketing ranking →One source. One clear point of view.
The National Student Survey asks final-year undergraduates about teaching, learning opportunities, assessment and feedback, support, organisation, resources, student voice, their students’ union and wellbeing information.
We do not add research output, selectivity, institutional spending, staff ratios or graduate salary data. Those measures may be useful elsewhere, but they cannot change what former students said about studying this subject.
Read the complete methodology →About this Marketing ranking
What leads the Marketing ranking in 2026?
University of South Wales/Prifysgol De Cymru is first among universities, with an NSS-based score of 94.47%. The result reflects student opinion across the common questions, not a prediction of which institution will suit every applicant.
Why average two NSS years?
Averaging 2025 and 2026 makes the result less sensitive to one unusual cohort. A provider must have published 2026 data to enter the current table; a 2026-only entrant is included and labelled “New”.
Where can I see every university?
The full Marketing ranking contains every eligible university or, when the provider switch is enabled, every eligible NSS provider.